Awake

The Awake brand showcases its French watchmaking expertise, passion for nature, and innovation across its collections. Established in 2018 by design and horology enthusiasts Lilian Thibault and Frédéric Ly, Awake was created to raise awareness about the environmental impact of overconsumption. Each Awake watch strikes a balance between aesthetic forms and responsible manufacturing. These high-quality timepieces charm with their social and environmental identity, as well as their chic and contemporary styles. They appeal to men and women seeking a creative, innovative timepiece with modern design that encourages mindful consumption. Awake is a committed brand promoting an eco-responsible lifestyle to preserve the planet, with each watch crafted from recycled materials. Emmanuel Macron presented the brand at the G7 Summit in Biarritz in 2019.